I've worked with Gina Cooperman of Joy Alexander Photography in the past and was excited to create new artwork for her website that would infuse a little whimsy into the new direction of business. Gina was inspired by the Citizen Smalls artwork, graphite pencil with highly saturated and jewel toned colors.
With keywords like irreverent, fun, silly and cool the artwork and brand has begun to evolve with the growth of her two children. Gina had such a clear vision of the direction of her business, updated logo and website that the illustrations were brought to life in a matter of days.
As a collaboration between Gina's web and graphic designer the whole team pulled together a website that is fun, modern and engaging for her clientele.
P.S. That cutie pie giraffe is wearing Yeezy high tops, an ode to my love, Jared.