CITIZEN SMALLS | JOY ALEXANDER PHOTOGRAPHY | ISABELLA ROSE TAYLOR
1. CITIZEN SMALLS
When Sarah Davis contacted me in the Spring of 2015, she had a logo and a vision for a hip, unique, cool clothing line for kiddos. There was an opening in the market for sustainable, soft and comfy clothes for kids that she was yearning to tap into. Sarah provided her initial inspiration photos and keywords including words like whimsical, mix and match, quirky and unique.
THE CONCEPT SKETCH
From Sarah's initial ideas, I began my own inspirational process. The beanie in the logo instantly reminded me of Wes Anderson's Steve Zissou from Life Aquatic and it was added to the mood board. From there, I began pulling other images that I felt further expressed the Citizen Smalls vibe. The idea was to create artwork that children could identify with and parents could connect with. The versatility of the paper doll was a perfect fit for the mix and match clothing line.
After approval of the concept sketch, I went back to the drawing board to polish the loose, whimsical vibe that represented the Citizen Smalls brand. The base of the paper doll was rendered with graphite pencil and gouache watercolors while the outfits were intentionally colored digitally, allowing room for the textiles to be mixed and matched according to the season. As a bonus, I created an animated GIF for marketing purposes that further showcased the versatility of the brand for both boys and girls.
BRAND + MARKETING COLLATERAL
After creating the initial artwork for the Citizen Smalls brand, we created a cohesive and tailored branding and marketing collateral. The scope of design work included postcards, thank you cards, blogger outreach cards, business cards, stationery, packaging materials, paper doll tattoos, and an editorial inspired press kit.
2. JOY ALEXANDER CASE STUDY
Longtime client, Gina Cooperman of Joy Alexander came to me in December of 2016 looking to revamp her website and brand to reflect the direction her brand was not only heading but already was. Her children were a little older than our initial meeting (where the artwork was sweeter, softer and more whimsical) and her brand needed to reflect not only her as a mother but also of a business woman. The words she used to describe her brand and aesthetic were irreverent, fun, creative, quirky but clean.
After only a 15 minute phone consultation, our creative minds were in sync as to the direction and look of the illustrations that would fill her website and branding collateral. The stars were aligned on this project and initial concept sketches quickly took form of what the final artwork would look like.
Gina had a specific, highly saturated color scheme in mind which I pulled through into her artwork. The accessories (there are Yeezy high tops on that giraffe) and attitudes of the animals perfectly reflected the irreverent and youthful look that epitomizes Joy Alexander Photography.
Gina had a clear idea of the direction and layout of her website and paired with the artwork and aesthetic, her team created a website that fully reflected her brand at its present moment.
"Adore. Adore. Adore ❤️ " - Gina Cooperman
3. ISABELLA ROSE TAYLOR
I began working with Isabella Rose Taylor at the age of 9 after we met at the Austin School of Fashion Design on South Congress, then owned by my college professor, Mary Margaret Quadlander. What began as tutoring quickly turned into mentoring and eventually a position on the IRT Fashions team.
Over the next few years, I worked closely with the young designer to understand her design perspective and execute graphic and branding direction. The following case study is from the 2015 Spring Collection that was presented at New York Fashion Week.
BRAND + MARKETING COLLATERAL
For Isabella's New York Fashion Week debut, we partnered with Dell and Style 360 to create a unique fashion week experience. We carried the theme of a saturated spring throughout the invitations and event swag by incorporating the same floral textiles from the collection.