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Citizen Smalls Branding

Citizen Smalls is an unbelievably cool clothing line for kiddos based in Austin, Texas.  Co-owners Sarah Davis and Nicole Locke came to me looking for illustrations that would set their growing business apart.  Because the two came with a clear vision of who Citizen Smalls is, we were able to collaborate on a set of paper dolls that would epitomize the small Citizens they were to be dressing.  

Designing tops and bottoms that both boys and girls would love was a main goal for Sarah and Nicole.  The paper dolls were intentionally designed to capture that whimsical, creative and lively spirit that is alive in both boys and girls.  They have seen their way in postcards, coloring pages, hang tags and life size banners at the Citizen Smalls launch party. 

Because Citizen Smalls is based in Austin, I have been fortunate to be able to support the line in person and see how big that first concept sketch has grown.

Photography by Laura Morsman Photography