CITIZEN SMALLS APPAREL FOR KIDDOS
THE CITIZEN SMALLS PAPER DOLL
When Sarah Davis contacted me in the Spring of 2015, she had a logo and a vision for a hip, unique, cool clothing line for kiddos. There was an opening in the market for sustainable, soft and comfy clothes for kids that she was yearning to tap into. Sarah provided her initial inspiration photos and keywords including words like whimsical, mix and match, quirky and unique.
From Sarah's initial ideas, I began my own inspirational process. The beanie in the logo instantly reminded me of Wes Anderson's Steve Zissou from Life Aquatic and it was added to the mood board. From there, I began pulling other images that I felt further expressed the Citizen Smalls vibe. The idea was to create artwork that children could identify with and parents could connect with. The versatility of the paper doll was a perfect fit for the mix and match clothing line.
After approval of the concept sketch, I went back to the drawing board to polish the loose, whimsical vibe that represented the Citizen Smalls brand. The base of the paper doll was rendered with graphite pencil and gouache watercolors while the outfits were intentionally colored digitally, allowing room for the textiles to be mixed and matched according to the season. As a bonus, I created an animated GIF for marketing purposes that further showcased the versatility of the brand for both boys and girls.
MARKETING + BRANDING
I worked closely with the co-owners to create fun brand and marketing collateral that further brought the paper dolls and the Citizen Smalls logo (from a previous designer) to life. At the request of Sarah and Nicole, I vectorized the Paper Dolls and they became fun stamps for their packaging. The paper dolls were also used as temporary tattoos and coloring pages for kiddo interaction.