BEAUTY BAR by CAMILA MELLO

THE INSPIRATION

My longtime client, Camila Mello came to me in need of custom artwork for her new Salon in New Jersey, NY.  She liked the series I created for Ipsy the previous fall and wanted a series that was versatile, sexy and feminine.  Having worked with Camila in the past, I had an idea of her style, a little edgy, modern but sophisticated at the same time.  I immediately thought of the designer Balmain and began pulling inspiration from their 2016 collections.  

BeautyBarInspiration

THE ARTWORK

After reviewing the needs Camila's business had, I decided to create a modern, paper doll type series that would enable us to use the same base illustration while adjusting the color and outfit of the doll.  We ended up with a look that was the same modern, edgy and sophisticated look Camila was going for and doubled that into a second pop art series.

To carry the theme into their branding, I created custom portraits of each of her stylists in the same style.

 

ART IN ACTION